I'm Ariel Rodriguez, a freelance brand and web designer based in Mönchsroth, Bavaria. I build fast, SEO-ready websites and visual identities for small businesses — in the Dinkelsbühl and Ansbach area, across Germany, and remotely for clients in Switzerland and the US. For the past 8+ years I've worked at the intersection of branding and web design, first inside agencies like Ogilvy and BBDO.
Most small businesses end up hiring a designer for their logo and a separate developer for their site, then spending months getting the two to agree with each other. I skip that handoff entirely: the same person who designs your visual identity also builds the website that carries it — in Figma, Webflow, and Next.js — with performance and SEO treated as part of the design brief, not an afterthought.
The result is web design and branding that actually match: a site that loads fast, ranks, and looks like it came from one coherent studio. Because it did.
Three disciplines, one point of contact — no briefing three vendors on the same project.
Fast, SEO-ready websites built for conversion — from the first Figma frame to a Lighthouse-friendly launch.
Logos, color systems and style guides that hold up across a site, a deck, and a social feed.
Brand identity and content systems that keep every post, reel and page on-model.
A short call to pin down your goals, audience, and what "done" looks like — then a direction to react to, not a blank page.
Design and development happen in parallel, not in sequence, so the site is never waiting on a handoff that hasn't happened yet. Two revision rounds included.
Performance-checked, SEO metadata in place, and a walkthrough of everything so you're not locked out of your own site.
Responsible for audiovisual post-production, ranging from editing and voice-over synchronization to sound design. The creative process relied on Adobe Illustrator for visual development, Adobe Premiere Pro for video structuring, and Adobe After Effects for enhancing the piece with motion graphics and advanced effects.
Lead designer and developer for the SEVENQ website. Responsible for the end-to-end design and execution in close collaboration with the SevenQ team, leveraging Figma, Webflow, Make, JavaScript, and custom CSS.
Lead editor and motion designer for the Cerveza Corona advertising campaign during the pandemic; I also handled the synchronization of the voice-over to the video. The project aimed to inspire consumers to continue enjoying the brand while staying at home. Tools utilized: Adobe Premiere Pro for editing, Adobe After Effects for motion graphics, and Adobe Illustrator for visual asset design.
“Ariel did an excellent job rebuilding our recruiting site on Webflow. He was always professional and quick to respond, making the whole process smooth. The final website looks great and works perfectly. I highly recommend Ariel for any Webflow design needs.”
“During Ariel's work at Ogilvy, his design prowess was nothing short of remarkable. His ability to blend creativity with functionality resulted in visually captivating work. Ariel's dedication and responsiveness made every project a breeze. I wholeheartedly recommend Ariel for any design needs.”
“I can't thank you enough for your hard work on my logistics website. This was my first experience with logistics websites, and your service and communication were exceptional. Despite the challenges, you made it happen.”
“Working with Ariel has been an absolute pleasure. His attention to detail, creative flair, and deep understanding of user experience have truly elevated our project. His designs not only look stunning but also seamlessly integrate functionality and usability. I highly recommend Ariel to anyone seeking a top-notch UI designer who delivers exceptional results.”
“Without a doubt, Ariel is a very talented and committed person who strives for excellence and quality in all his projects. He is very attentive and reliable in delivering on time and as promised. Highly recommended.”
Ariel Rodriguez is a web designer, UI designer and frontend developer with 8+ years of experience, based in Bavaria, Germany. He covers three areas in one person: web design and development (Figma, Webflow, Next.js), branding and visual identity, and motion graphics and social media content. He previously worked at advertising agencies including Ogilvy and BBDO.
Ariel Rodriguez handles website projects from the first Figma file through to launch. Webflow is used for CMS-based projects, Next.js and React for custom builds, extended with hand-written CSS and JavaScript. Scroll animations are built with GSAP and Framer Motion, and every site is optimized for load time, responsiveness and technical SEO.
The hourly rate starts at €20 gross. That is a starting point rather than a fixed price: the final figure depends on scope, complexity, and whether a project combines several areas — web design, branding and motion graphics, for example. Ariel Rodriguez provides an individual quote for specific enquiries.
A simple landing page usually takes one to two weeks. Larger websites with multiple pages, CMS integration or elaborate animation need correspondingly more time. The exact timeline is agreed before the project starts.
Ariel Rodriguez works from Bavaria, Germany, in the Europe/Berlin time zone, and takes on projects remotely, hybrid or on site. Around half of his past projects were fully remote, with clients in Germany, Switzerland, the US and Honduras. Communication is possible in German, English and Spanish.
Yes. I'm based in Mönchsroth in the Ansbach district, near Dinkelsbühl, and work with small businesses across Bavaria — on site where that helps, remotely otherwise. The briefing stage of a branding project benefits from meeting in person, so being in the same region is a practical advantage rather than a formality.
Because the handoff between design and development disappears entirely. That interface is exactly where small business projects tend to lose time, budget and visual consistency. With Ariel Rodriguez the same person develops the visual identity and builds the website — with a single point of contact for the whole project.
A good fit: small businesses, local companies and growing brands that want one person handling both the visual identity and the website — landing pages, sites of roughly one to ten pages, rebrands, and the social content around them. Less of a fit: large e-commerce platforms needing full backend development, projects that require a whole in-house team, or anyone whose main criterion is the lowest possible price. If a project isn't a fit, I say so rather than take it on.
Ariel Rodriguez has worked with motion graphics and video editing for around seven years, focused on 2D animation. This covers advertising videos, reels and social media content, logo animations, and animated elements and background video for websites. The tools used are Adobe After Effects, Premiere Pro, Illustrator and Photoshop.
Yes. This website includes a custom-built AI assistant that answers visitor questions about Ariel Rodriguez's profile — connected to the Anthropic API, with Supabase as the database and GDPR-compliant storage. Comparable integrations are possible for client projects.
Yes. Ariel Rodriguez regularly redesigns and maintains websites he did not originally build. This includes redesigns, fixing display issues on mobile devices, optimizing images and video for faster load times, and adjusting existing code and CMS templates.
© 2026 Ariel Rodriguez · Imprint · Privacy policy
Music: “Pulse Runner” by Helmut Schenker — licensed via Epidemic Sound
